Off page SEO - creating links, analyzing competing websites and creating a strategy.

Offpage SEO optimization includes actions that the SEO specialist takes outside the website. They most often consist of creating links to the website (link building) and obtaining links (link earning), which is an important factor for successful search engine rankings..

1. Analysis of competitors' links.
2. Links from websites that have links to yours.
3. Links in the directory.
4. Links to event sites.
5. Links in blogs.
6. Paid links from related thematic websites.
7. Registration on local and regional websites.
8. Press releases on websites.
9. Wikipedia pages (if relevant and approved by Wikipedia).
10. RSS feeds.
11. A link campaign is underway - it includes placing links to the website on other thematically selected websites.
12. Links with relevant content and keywords in `anchor text`, links from websites with the same subject.
13. Landing pages. The “Bounce Rate” indicator is monitored accordingly and if it is too high, a strategy is developed to improve it.
14. If necessary, other non-standard methods are used to promote the website and web advertising on the Internet according to the specific project..
15. These are just the basic standard steps that can be taken to build any internet advertising strategy.